In Lithuanian: „PepsiCo“ vadovės I. Nooyi verslo taisyklės"/"PepsoC" leader I. Nooyi business rules"
Vienos iš stambiausių kompanijų vadovė apie nesėkmes ir klaidų naudą, mokslą ir moterų vaidmenį. Indra Krishnamurthy Nooyi gimė Indijoje, ten gavo matematikos bakalaurės laipsnį, vėliau Indijos vadybos instituto verslo administravimo magistro (MBA) kvalifikacinį laipsnį. Savo karjerą Indra pradėjo kaip kompanijos „Johnson&Johnson“ vietinio padalinio vadybininkė. 1978 metais (jai tada sukako 23 metai) Indra išvažiavo mokytis į Jeilio vadybos mokyklą ir toliau tęsė karjerą JAV. Ji atėjo į „PepsiCo“ 1994 metais, dar po 6 metų tapo finansų direktore, 2006 metais paskirta generaline direktore, o po metų buvo išrinkta direktorių valdybos pirmininke, derinant šias pareigas su generalinės direktorės pareigomis. „PepsiCo“ – antroji didžiausia pasaulyje kompanija pagal maisto produktų ir gėrimų gamybą, jos metinė apyvarta siekia virš 60 mlrd. dolerių. Indrai 57 metai, kartu su vyru ji užaugino dvi dukteris ir pateko į pačių įtakingiausių pasaulio moterų dešimtuką pagal „Forbes“ versiją.
REUTERS/SCANPIX nuotr.
•Aš dirbau sunkiau, negu bet kuris iš vyrų, bet aš nedariau to vien tik dėl to, kad aš moteris.
• Atstumas tarp pirmo numerio ir antro numerio visada toks pat. Jeigu tu nori pagerinti savo organizaciją, turi pagerinti save patį, ir organizacija pasitemps įkandin tavęs.
• Jeigu jūsų gyvenime dar nebuvo nesėkmių dėl klaidų, tai greičiau padarykite klaidą, ir aš paaiškinsiu jums, kodėl. Todėl kad, kada aš žengiu žingsnį atgal ir žiūriu į pačias svarbiausias savo gyvenimo pamokas, visos jos išauga iš klaidų, kurias aš dariau ir dėl kurių patyriau nesėkmių. Ir kada taip nutinka, nesislėpkite savo kiaute ir nepulkite į neviltį... Pasėdėkite minutėlę ir atsakykite sau į klausimą: ko aš išmokau iš šios patirties ir kaip padaryti taip, kad to neatsitiktų ateityje.
• Judėkite pirma gilyn, o ne platyn, nes jeigu jūs nežinote kiekvieno veiklos aspekto iš pašaknių, jūs niekada nebūsite vertas pasitikėjimo lyderis.
• Jeigu jūs nusiteiksite mokytis visą gyvenimą, bet koks susitikimas su bet kuo, ar tai būtų budintis sargas, valytoja, šeimos narys, jaunųjų kadrų globotojas ar viršininkas, jums bus reikšmingas, nes kiekvienas iš jų kažko jus moko: gyvenimo, žmogiškumo, darbo, ir kol jūs į viską žiūrite atmerktomis akimis ir mokotės, kiekviena tarpusavio sąveika yra reikšminga.
• Sėkmė – tai ne pinigai, prestižas ar valdžia, kadangi savęs įvertinimas niekuomet neapibrėžiamas turto dydiu. Tikroji sėkmė – tai būti laimingam pačiam su savimi, būti save realizavusiam. Ir tai ateina tada, kada jūs visas savo jėgas, laiką, savo gyvenimą skiriate tam, ką jūs labiausiai mėgstate daryti.
• Kada aš tapau generaline direktore, aš grįžau namo 10 valandą vakaro ir pasakiau: „Mama, turiu labai svarbių naujienų“. Ir išgirdau atsakymą: „Palik savo svarbias naujienas ir nueik, nupirk pieno“. Aš nuėjau, nupirkau pieno, tėškiau priešais ją ant virtuvės stalo ir paklausiau: „Pasakyk man, kodėl būtent aš, o ne kas nors kitas, turi pirkti pieną?“ Ji pažvelgė į mane ir atsakė: „Paklausyk, kada tu įvažiuoji į garažą, palik karūną ten. Nepareik su ja į namus, nes pirmiausia tu – žmona ir motina. Ir jeigu šeimai reikia pieno, tu eini ir perki pieno. Tai tavo svarbiausias vaidmuo gyvenime“. • Jeigu mes visi nepraktikuosime sąmoningo kapitalizmo, aš manau, mes blogai pasitarnausime pasauliui: mes priimsime pasaulį, kuris jau nepatikimas, nesubalansuotas, nestabilus, ir visa tai tik padidinsime.
Šiandieniniame tinklaraščių ir „Twitter“ pasaulyje pokalbiai tampa labiau kapoti. Daugeliu požiūrių mes tapome efektyvesni, bet aš manau, kad ilgų pokalbių, kurie turi daugiau šilumos, matomai, mažėja.
• Kuriems galams ateiti į darbą ir apsimesti, kad tau viskas gerai? Aš ateinu į darbą ir sakau: „Aš susikivirčijau su vyru, man reikia 15 minučių atsigauti“. Visi supranta, kad aš irgi esu žmogus.
• Tu negali susikurti asmenybės darbui, kuri skirtųsi nuo tos, kuri lieka namuose. Tu negali to padaryti paprasčiausiai dėl to, kad jeigu tu bandai taip gyventi, tu gyveni melu.
• Mokytojai patys jus suranda. Jeigu jūs einate pas ką nors ir sakote „būk mano mokytoju“, ir tas žmogus sutinka, iš tikrųjų jis nėra jūsų mokytojas. Nes mokytojai turi patys susirasti jus, kadangi jūs turite kažką tokio, ką jie laiko vertu mokymo... Jeigu kažkas tampa jūsų mokytoju, prašau, klausykite jo. Nėra nieko blogiau, kaip neklausyti mokytojų ir neskirti jiems laiko. Tuo pačiu jūs labai greitai nugręšite juos nuo savęs.
• Aš palinkėčiau moterims atsikratyti kaltės jausmo. Manau, mes visos genetiškai užprogramuotos jausti kaltę dėl to, kad ne visiškai atsidedame darbui. O jeigu mes tai darome, tai nerimaujame, kad ne visiškai aukojamės vaikams ar vyrui. Jeigu jūs atsikratysite kaltės jausmo, jūs nusimesite nuo pečių didžiulę naštą.
• Aš myliu savo šeimą, bet „PepsiCo“ taip pat yra mano vaikas, ir todėl aš nežiūriu į darbą čia kaip į rutiną. Aš manau, kad jis turi gydomąjį poveikį.
Skaityti daugiau: http://www.ekonomika.lt/naujiena/pepsico-vadoves-i-nooyi-verslo-taisykles-41092.html#ixzz2ZNcCcCyo
How Do I Conquer a Male-Dominant Field as a Female Entrepreneur?
Pamela Yellen discusses how she overcame the ‘good old boys’ and succeeded in the insurance industry.
Ask SUCCESS is your place to get questions answered on how to market more effectively. In each column, marketing expert Bob Serling is joined by another expert to answer your questions. Have a question you’d like answered? Just email it to webeditor@success.com
Today’s question is: As a female in a traditionally male-dominated industry, what strategies can I adopt to succeed?
Bob Serling:This issue still occurs with females in certain industries. It has gotten better, but it still exists. I’ve invited one of the most successful female business owners and marketers I know, Pamela Yellen, to answer this question with me this month.
When Pamela first started out in the insurance industry, it was back in the days of the “good old boy network” and almost all insurance agents were male. There were a lot of stumbling blocks for Pamela at that time, but she was able to overcome them and became a leading sales trainer in the insurance industry.
Pamela, you’re so well positioned to answer this question that I’d like to turn the whole thing over to you now.
Pamela Yellen: As you mentioned, I started in 1990 as a consultant to financial advisors and insurance agents. At that time and still today, it was a male-dominated industry. I was speaking, training and consulting audiences and clients that were 98 percent male. Even today, they’re about 90 to 95 percent male.
When I started out, I began earning praise and accolades quickly, and earned a reputation as a top business consultant. As a result, I discovered these tips to have more credibility speaking to a predominantly male audience.
Tip No. 1. Get voice and/or speech coaching. This would apply to both men and women if they’re out there training, speaking and dealing with clients on the phone. Bob, have you ever talked to a woman whose voice is very high pitched and very soft? If you didn’t see them in person, you would think they sound like they’re in their teens or very early 20s, when they’re actually older than that.
Bob: Yes, absolutely, and as you said, it can happen with males as well. There are males who speak in muted tones and it’s almost as if they are perilously shy, when, in fact, they aren’t. But they haven’t learned how to speak in a way that fully projects their voice.
Pamela: Absolutely, and it is a bit hard to take someone with a voice like that terribly seriously, and all of that happens on a very unconscious level. People don’t intentionally think, “I won’t pay that much attention to that person.” They just don’t feel commanded by that person.
Bob: Where would somebody find this type of voice training?
Pamela: You can get recommendations from professional speakers. Or you could do a Google search for “local voice coach.”
The key is to learn to speak from your diaphragm, which will give you two advantages. The first advantage is that your voice pitch will almost always drop down some, and you’re going to be able to better project your voice, which translates into commanding your listeners and your audience better.
You want to speak also with energy. Like you said, many people sound like they’re shy, when they really aren’t. You want to get that energy into your voice; but if you don’t do it right, you’ll strain your vocal cords, and possibly even damage your vocal cords. That was something that was happening to me, and I didn’t even know it. That’s what prompted me to get voice coaching. You’ll save your vocal cords, and it’s essential to learn how to speak from your diaphragm.
Bob: Great! What’s tip No. 2?
Pamela: Learn how to effectively communicate with a male business audience. It’s true what they say about men being from Mars and women being from Venus. We are very different, and that’s especially true in our communication styles. So I would suggest that you read some books on the topic and that you begin to practice and experiment communicating with your audience in a style that they can relate to better.
I’ll give you a few examples. Women tend to minimize what they offer and their advice. They might preface things by saying, “You might already know this,” or “This might be a stupid question” or “I’m no expert.”
Bob: You mentioned reading books on this. Are there any titles that come to mind that you’d recommend?
Pamela: I like any books by Connie Glaser. She’s an expert at gender communications in the workplace and in business. She has several books out and they’re all excellent.
Along those lines, another thing to consider is using some metaphors about sports or war rather than relying only on anecdotes about home and relationships. You’ll often hear women who focus on those areas and don’t really get into analogies or anecdotes that are from what we consider the more male domain.
You also want to get to the bottom line more quickly. Women have a tendency to beat around the bush, at least that’s how men perceive it, before getting to the point. Try getting to the bottom line more quickly; and above all, do not be tentative. In the words you use and the way you present yourself, you don’t want to sound tentative. You don’t want to end declarative sentences with an uptick in your voice.
You want to finish a declarative sentence with a strong downbeat. Then it comes across with authority. And you should also be making eye contact to connect with people. When you’re face to face with people, try to connect with each person and hold eye contact with them for three to four seconds.
Bob: Great! How about our final tip, No. 3?
Pamela: The first time someone told me they thought I had hit the glass ceiling and could be even more successful if I wasn’t a woman, I was stunned. That thought had never even occurred to me and I refused to believe that it affected me in any way. But let’s take a look at this. Even if I did let that thought into my head, what good could it possibly have done me? None.
Bob: Absolutely. There’s nothing you can take from that to help you move forward. All it can do is make you feel bad and possibly get you to do less because you feel paralyzed by it.
Pamela: You feel paralyzed and you feel like that’s your lot in life. I’m a woman, I have a glass ceiling, so why bother trying harder? I really think that belief in yourself and getting out from under the stereotypical images and the imprinting that our culture and society has put on us is really key.
Bob: Let me ask you an add-on question that occurs to me from what you just said. Once you have established yourself in a male-dominated market, as a female, does that then give you an advantage in a sense, because now you’re viewed as being kind of a champion in that industry?
Pamela: Absolutely. Being different is good. It makes you stand out and it makes you more memorable. Prospects and audiences are not going to forget you. Either they’re going to remember your name or your face, or they might say, “I’m looking for ‘that woman’ who I spoke to in our industry.” But if you were just one of literally hundreds of men who are experts and trainers in the industry, they all kind of start to blend together. So, yes, I have that advantage, and it’s a great advantage to have.
Bob Serling helps business owners and entrepreneurs generate more traffic, make more sales, and do both more often. Get his free e-book of interviews with 30 leading experts, including SUCCESSPublisher Darren Hardy, at www.ProfitAlchemy.com/success.
Pamela Yellenis a best-selling author who shows entrepreneurs how to bypass banks and Wall Street to grow wealth safely and predictably, and have access to capital they need by answering just one question: How much do you want? Download Pamela's free Wealth-Building Guide atwww.BankOnYourself.com/report.
http://www.success.com/articles/2464
Today’s question is: As a female in a traditionally male-dominated industry, what strategies can I adopt to succeed?
Bob Serling:This issue still occurs with females in certain industries. It has gotten better, but it still exists. I’ve invited one of the most successful female business owners and marketers I know, Pamela Yellen, to answer this question with me this month.
When Pamela first started out in the insurance industry, it was back in the days of the “good old boy network” and almost all insurance agents were male. There were a lot of stumbling blocks for Pamela at that time, but she was able to overcome them and became a leading sales trainer in the insurance industry.
Pamela, you’re so well positioned to answer this question that I’d like to turn the whole thing over to you now.
Pamela Yellen: As you mentioned, I started in 1990 as a consultant to financial advisors and insurance agents. At that time and still today, it was a male-dominated industry. I was speaking, training and consulting audiences and clients that were 98 percent male. Even today, they’re about 90 to 95 percent male.
When I started out, I began earning praise and accolades quickly, and earned a reputation as a top business consultant. As a result, I discovered these tips to have more credibility speaking to a predominantly male audience.
Tip No. 1. Get voice and/or speech coaching. This would apply to both men and women if they’re out there training, speaking and dealing with clients on the phone. Bob, have you ever talked to a woman whose voice is very high pitched and very soft? If you didn’t see them in person, you would think they sound like they’re in their teens or very early 20s, when they’re actually older than that.
Bob: Yes, absolutely, and as you said, it can happen with males as well. There are males who speak in muted tones and it’s almost as if they are perilously shy, when, in fact, they aren’t. But they haven’t learned how to speak in a way that fully projects their voice.
Pamela: Absolutely, and it is a bit hard to take someone with a voice like that terribly seriously, and all of that happens on a very unconscious level. People don’t intentionally think, “I won’t pay that much attention to that person.” They just don’t feel commanded by that person.
Bob: Where would somebody find this type of voice training?
Pamela: You can get recommendations from professional speakers. Or you could do a Google search for “local voice coach.”
The key is to learn to speak from your diaphragm, which will give you two advantages. The first advantage is that your voice pitch will almost always drop down some, and you’re going to be able to better project your voice, which translates into commanding your listeners and your audience better.
You want to speak also with energy. Like you said, many people sound like they’re shy, when they really aren’t. You want to get that energy into your voice; but if you don’t do it right, you’ll strain your vocal cords, and possibly even damage your vocal cords. That was something that was happening to me, and I didn’t even know it. That’s what prompted me to get voice coaching. You’ll save your vocal cords, and it’s essential to learn how to speak from your diaphragm.
Bob: Great! What’s tip No. 2?
Pamela: Learn how to effectively communicate with a male business audience. It’s true what they say about men being from Mars and women being from Venus. We are very different, and that’s especially true in our communication styles. So I would suggest that you read some books on the topic and that you begin to practice and experiment communicating with your audience in a style that they can relate to better.
I’ll give you a few examples. Women tend to minimize what they offer and their advice. They might preface things by saying, “You might already know this,” or “This might be a stupid question” or “I’m no expert.”
Bob: You mentioned reading books on this. Are there any titles that come to mind that you’d recommend?
Pamela: I like any books by Connie Glaser. She’s an expert at gender communications in the workplace and in business. She has several books out and they’re all excellent.
Along those lines, another thing to consider is using some metaphors about sports or war rather than relying only on anecdotes about home and relationships. You’ll often hear women who focus on those areas and don’t really get into analogies or anecdotes that are from what we consider the more male domain.
You also want to get to the bottom line more quickly. Women have a tendency to beat around the bush, at least that’s how men perceive it, before getting to the point. Try getting to the bottom line more quickly; and above all, do not be tentative. In the words you use and the way you present yourself, you don’t want to sound tentative. You don’t want to end declarative sentences with an uptick in your voice.
You want to finish a declarative sentence with a strong downbeat. Then it comes across with authority. And you should also be making eye contact to connect with people. When you’re face to face with people, try to connect with each person and hold eye contact with them for three to four seconds.
Bob: Great! How about our final tip, No. 3?
Pamela: The first time someone told me they thought I had hit the glass ceiling and could be even more successful if I wasn’t a woman, I was stunned. That thought had never even occurred to me and I refused to believe that it affected me in any way. But let’s take a look at this. Even if I did let that thought into my head, what good could it possibly have done me? None.
Bob: Absolutely. There’s nothing you can take from that to help you move forward. All it can do is make you feel bad and possibly get you to do less because you feel paralyzed by it.
Pamela: You feel paralyzed and you feel like that’s your lot in life. I’m a woman, I have a glass ceiling, so why bother trying harder? I really think that belief in yourself and getting out from under the stereotypical images and the imprinting that our culture and society has put on us is really key.
Bob: Let me ask you an add-on question that occurs to me from what you just said. Once you have established yourself in a male-dominated market, as a female, does that then give you an advantage in a sense, because now you’re viewed as being kind of a champion in that industry?
Pamela: Absolutely. Being different is good. It makes you stand out and it makes you more memorable. Prospects and audiences are not going to forget you. Either they’re going to remember your name or your face, or they might say, “I’m looking for ‘that woman’ who I spoke to in our industry.” But if you were just one of literally hundreds of men who are experts and trainers in the industry, they all kind of start to blend together. So, yes, I have that advantage, and it’s a great advantage to have.
Bob Serling helps business owners and entrepreneurs generate more traffic, make more sales, and do both more often. Get his free e-book of interviews with 30 leading experts, including SUCCESSPublisher Darren Hardy, at www.ProfitAlchemy.com/success.
Pamela Yellenis a best-selling author who shows entrepreneurs how to bypass banks and Wall Street to grow wealth safely and predictably, and have access to capital they need by answering just one question: How much do you want? Download Pamela's free Wealth-Building Guide atwww.BankOnYourself.com/report.
http://www.success.com/articles/2464
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